For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations.

-AFP 2015 Fundraising Effectiveness Survey


Not many nonprofits think about going into a new calendar year in the framework of failure. However, lack of a clear plan and course of action at the end of 2015 is one of the best ways to ensure failure in the coming months.

Because...Read more

When Embry-Riddle Aeronautical University (ERAU) was vetting vendors to help them optimize their fundraising, they were looking for the best value, the highest quality data and an experienced team of subject matter experts. After comparing their options, they decided to move forward with WealthEngine.

With only 2% of their alumni making annual gifts, ERAU needed to understand why they weren’t getting more engagement. They knew that the majority of annual gifts were coming from a small group of people but they did not have many insights. WealthEngine was able to validate this and...Read more

Create unique personas to drive segmentation of your audience to send personalized, meaningful messages that will rise above the noise.

Many organizations have a one-size-fits-all approach to fundraising appeals. It’s time to start thinking beyond age and giving history. Consider segmenting around lifestyle factors, behavior and affinity to other causes in the community

Donors and prospects may have a lot in common but send them a generic message and your communication will be overlooked:

The following best practices will help you create personas that you can use in your donor and prospect marketing and solicitation segmentations.Read more

As 2015 approaches, it is not too early to consider what the New Year will bring from a charitable giving perspective.  Many forecasters believe that the stock market and the economy will continue to improve, and we will see enough growth in 2015 to finally pull us out of the recession-influenced doldrums of the past several years.  If it holds true, that is good news for charitable giving, which has historically been very responsive to upturns in the market. 

So how should nonprofits...Read more

Only 39% of donors on average renewed their support for a given charity from 2011 to 2012. This, according to AFP and The Urban Institute’s 2013 Fundraising Effectiveness Report, is the sad state of donor retention.

There are a number of reasons donors stop giving.  Research by Adrian Sargeant, one of the foremost scholars on the topic of donor retention, indicates that 53% of donors who do not renew cite reasons related...Read more

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