There are currently almost 15 million millionaires in the United States. There’s an expected 10 million new luxury consumers each year. You do the math. There’s a vast audience of potential customers but not everyone has the same capacity and affinity to buy your products and services. That’s the hard part. Best of breed luxury marketers learn about their current customers and build a look-alike target audiences.Read more

There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started.Read more

In a recent TravelWeekly article, Emmanuel Perrin, CEO of Cartier North America, was the first to say it: "Client care is the final frontier...You can't go wrong investing in client experience... What is good for the client is good for the retailer and is good for us." Today's luxury buyer might not be so easily seduced, at least not by brands. Jim Taylor, vice chairman of the research firm YouGov, presented the findings of the Survey of Affluence and Wealth, conducted in partnership with Time Inc. And those findings were mixed at best for the audience of luxury CEOs and marketing executives from the fashion, automotive, jewelry, beverage, retailing and travel industries.Read more

The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. Read more

Time Inc. and YouGov recently released findings from their latest Survey of Affluence and Wealth to over 200 luxury marketers at the 2014 Luxury Summit.  This is the ninth year of the survey, and trends are indicative of a maturing affluent consumer. The survey for the first-time included data from 11 countries in addition to the 1,700 within the top 10% of income earners in the U.S., and covers issues ranging from lifestyle goals and economic trends to shopping and brands.Read more

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