Past patients or patient families have a natural affinity for your hospital and are usually good prospects for fundraising. As you likely know, those who are solicited within 30-60 days of their hospital encounter are more likely to give than those who don’t receive a timely solicitation. It’s this combination of affinity and results that lead many hospitals and hospital foundations to develop Grateful Patient Programs.Read more

In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effective fundraising programs? It all starts with their investment in data, analytics and research.  High performing organizations (HPOs) tend have a higher number of prospect research staff (roughly twice as many) and spend more on data and analytics tools and services than do their peers (roughly twice as much).  In particular, high performing organizations use predictive modeling much more often than do their peers.Read more

Technically, any fundraising initiative can be termed a “campaign.” However a working definition of a capital campaign might be "an intensive fundraising effort designed to raise a specified sum of money within a defined time period to meet the varied asset-building needs of an organization." More often than not, capital campaigns have become “comprehensive campaigns,” particularly in a university setting, where the status quo is to go from one campaign directly into the next.  These comprehensive campaigns may include goals for buildings and other tangible assets, as well as scholarships, endowments, and even current operating support.Read more

Many nonprofit organizations that have been successfully funded by government, corporate and/or foundation giving, are now finding they must diversify their funding sources.  Government funding has been restricted since the 2008 recession, and in similar fashion, corporate and foundation funding has not rebounded to pre-recession levels.  This has left some nonprofits that rely heavily on these sources feeling vulnerable.Read more

We just announced our acquisition of BrightContext, a company that for the last few years has led the market in helping people make sense of large volumes of real-time data. What does this mean for the prospect researcher or fundraiser working on the front lines? Plenty. WealthEngine already has the broadest and deepest research data on the most donors and prospects in the nation (and the UK). By providing wealth, lifestyle, demographic and behavioral data, we help organizations every day answer questions like “Who are my best major gift prospects?” and “Would she be interested in education or health initiatives?”Read more

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