As we discussed in parts one and two of this series, screening has allowed you to segment your list of patients, past and current, into discrete segments based on your fundraising goals and initiatives.  In this post, we’ll look at the actions that must be assigned and completed to make a success of your fundraising plans. Which actions will we take and who will be responsible for the follow through?Read more

Email marketing is an essential component of a successful fundraising strategy – it is relatively inexpensive, has immediacy, can be personalized and allows for testing and experimentation of messaging.  In short, it is a great way to engage and build relationships with constituents.   But to create, execute and optimize email campaigns you must pay attention to the details. Read more

Helicopter parents may be the bane of a dean’s existence, but for fundraisers, an involved parent is nothing short of awesome.  Helicopter or no, what are the best ways to connect with and engage parents in the fundraising life of your institution quickly and successfully? The following are five tips to engage the families you serve.Read more

In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

Grateful patient programs, or GPPs, as they’ve become known, are healthcare fundraising initiatives where current and past patients are cultivated and solicited for support.  Patients are a natural constituency for healthcare organizations, and patients may, depending on the care they have received, form particularly strong and significant emotional ties with either or both the facility and their caregivers. They may also have a vested interest in investing in the future capabilities of the facility as they age.Read more

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