As year-end approaches you are making your list and checking it twice. Because most nonprofits depend heavily on year-end appeals to meet their annual fundraising goals, it’s important to get all the value you can from your list.  I am often asked at this time of year, “How should I segment my list of donors and prospects to get the best response and ultimately the greatest return?”Read more

Did you know that on average, charities receive 40% of their annual donations at year-end?  And for many charities, the percentage is much higher – 50%, 60% or even 70%!  So if you are like most charities, you are already thinking about the critical time between Halloween and New Year’s. There are some things you can do right now to make sure you are ready to make the most of year-end, when both generosity and tax deductions loom large in the minds of donors.Read more

Michael V. Bernot , Vice President of Advancement at Lake Catholic High School in Mentor, Ohio, is a firm believer in amplifying the power of donations.  Lake Catholic never misses the opportunity to check with donors to see if they might be eligible for employer matching gift funds. According to Bernot, "We've found that most of our donors either don't know they are eligible for matching gifts, or don't think it will make enough of an impact to justify the effort to apply.  The truth is quite the contrary, many of them are eligible, and with our help in making the forms and needed information easily accessible, Lake Catholic has reaped the benefits of this under-utilized fundraising stream."Read more

When you hear the phrase “social network,” your first thought might be seeing another “Which character in Game of Thrones are you?” personality test that another friend has shared on Facebook. Add the work “professional” in front of “social network” and it might change your perspective completely. Facebook and Twitter have their uses for nonprofits and so does LinkedIn, but in a much different way. LinkedIn provides more concise information — without all the personal stuff. People are likely to post their business and school information on LinkedIn — things that are helpful to research and fundraising folks making it a better option for prospect research.Read more

With more and more nonprofits adopting data based approaches to fundraising and prospect development, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging. With the use of analytics, and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.Read more

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