Are you sick of hearing the words "Big Data" yet? While “Big Data” has quite a history, it’s relatively new to those on marketing teams. And while it might sound repetitive, there’s a reason it’s what CMOs are talking about. Big data is at the core of what we do here at WealthEngine. Last week, I tweeted my first published post on LinkedIn on why Big Data is more than just a buzzword. I hope you’ll read what I had to say and comment.

Also, another word I’m still on the fence about whether or not we’ll hear it a lot is the term datasexual. It’s a provocative term to say the least and I’m sure that Michael Kaushansky meant to be provocative when he wrote "Data Saves the CMO" for MediaPost recently. However, I think those of us that eat, breathe and live data in our daily lives as marketing practitioners probably don’t want to include that in our LinkedIn profiles or resumes. Or do we?

Have ideas for alternative terms to "datasexual" to describe those who use data to drive marketing business decisions? Tweet them to me at @MichaelJLees.

In case you missed it last week, we’re hosting our  #WECMO Series events in San Francisco next week and New York City the following week. Bryan Kramer, CEO at PureMatter and author of the book "Shareology", and I will be talking about marketing personalization at scale in San Francisco on July 15. Those attending the event will receive a free copy of his book, being released on July 14! On July 21,  Bill Evans, Chief Digital Officer at WPP, will join me in a follow-up from our webinar last week and we’ll be talking about data, digital, wealth and predictive prospecting. If you are a marketing leader, make sure you RSVP to our NY WE CMO Series event and our SF WE CMO Series event as soon as possible as space is limited.

Would love if you would join the conversation


Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.

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