Last week, we covered the various ways marketers could use consumer-level data to help their outreach. Go back and read for yourself if you missed it. This week, we shift our focus to the sales team as we wrap up our post on how sales and marketers can use consumer data to drive increased revenue opportunities.

  1. Lead Scoring
    You have a list of leads. They may have come from marketing, a list you purchased, or
  2. ...Read more

Marketing has become a data-driven function at most companies. Gone are the days when the Don Drapers of the world thought up extravagant marketing campaigns and executed them without running tests or conducting detailed ROI expectation studies. According to a Teradata survey, 78% of marketers feel pressure to become more data driven in their day-to-day jobs. Gut instinct, while still a valuable skill, can’t be the only tool in a marketer’s tool belt. Instead, a marketer must be literate across all digital channels, along with the wealth of data that comes with them.

As the data...Read more

According to Independent Sector, a volunteer’s time is worth over $22 per hour.  Last year alone, 62.8 million Americans volunteered almost 8 billion hours.  As a nonprofit, you know how valuable these people are to your organization.  By paying attention to how you work with your volunteers, you attract their devotion, enhance their experience, and make them part of your mission over the long term.

The Urban Institute reports that nonprofits need to...Read more

Read our guest post below from Swell Fundraising.

According to Morgan Stanley, the thoroughly-researched and well-documented millennial generation will benefit from the largest transfer of wealth in history. Have we ever heard and tried to understand so much about a generation? For nonprofit directors, understanding this generation is essential to the long-term health of your organization. 

Here are 5 steps you can take...Read more

Donations are the livelihood of your organization.  And fundraising can be challenging.  It’s both an art and a science.  In order to unlock the best practices out there, you need to find out what is making fundraising and research campaigns successful and, frankly, what’s not.  Here are five best practices for successful fundraising:

  1.  Capture Ticketing Data to Identify Donor Potential
    Arts and Culture organizations have a unique pool of individuals – their ticket purchasers – who already demonstrate a genuine interest in the mission and work of their
  2. ...Read more

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