In a perfect world, a fundraising database would be, well, perfect. Imagine for a moment your CRM system with every name spelled correctly, all addresses and emails updated, every gift entered accurately – it’s a beautiful thought, isn’t it?
It is, however, extremely rare to find a “perfect” database. There are always issues, anomalies and mistakes. And, of course, donors and prospects don’t always give us their full information or don’t alert the organizations they support when they move or change information. Indeed, we can always expect some level of data degradation year...Read more