In the fundraising world affinity scores are often discussed. And with good reason. We all know that a wealthy constituent is just that – a constituent. When you have a wealthy constituent who is also engaged with, or has an affinity for, your organization; then you have a prospect.
So what is an affinity, or engagement, score? And how do I get one?
Affinity can be measured. Assuming you have a donor management system or database, and that you have, over the years and with some degree of consistency, collected data on your...Read more