Giving Tuesday. Colorado Gives Day. One Island Giving Day.  Arizona Gives Day. New York Gives Day. Illinois Day of Giving. Giving to the Max Day. All – and there are many more --  are founded with a single goal of bringing awareness to the importance of philanthropy and giving back to the local community.

The Giving Tuesday idea is simple, piggybacking on the post-Thanksgiving sales cycle of “Black Friday” and “Cyber Monday”. The other state-wide giving days simply pick a date – ranging from sometime in October to early December – and are generally championed by a community...Read more

As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts? Do you know the customers or prospects that can afford the products you sell?

Below are some helpful tips from WealthEngine for marketers to execute a flawless holiday season marketing campaign:   

  • Start you holiday marketing early to raise awareness ahead of the holiday season. This way when customers are ready to
  • ...Read more

Gearing up for the end-of-year campaigns? Let's talk about your list.
 
As the fall season kicks into high gear, most nonprofits are also gearing up for the best time to reach out to donors for those holiday and year-end campaigns. On average, most nonprofits receive at least 40% of their annual donations during this time and for some, that percentage is nearly 70%.
 
Getting properly prepared to maximize year-end fundraising efforts and reach donors is the first step and that starts with good data. According to direct marketing experts, there are three critical...Read more

At WealthEngine, we are constantly challenging ourselves to innovate in order to make our products better for you. Over the summer, we’ve been hard at work implementing some great new product features in the WealthEngine Platform. We’re excited to bring those to you in our September 2017 release. This release includes the following new capabilities:

As summer draws to an end and we prepare for fall, we are about to enter the season of “-Thons”.  Hosting a fundraising walk-a-thon, bike-a-thon, dance-a-thon, swim-a-thon, read-a-thon or other fundraising –thon can be a great way to build support for your cause, identify new prospects, build a relationship with new donors, and build your base of support. Whether you work for a charity, hospital, university, theater or advocacy organization, now is the time for development offices to create a plan for how to turn event participants into donors. Turning event participants into donors can be...Read more

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