We were first introduced to WE at the Nonprofit Technology Conference. With data driven fundraising on the rise, they immediately caught our attention with their innovative solutions around data driven marketing in an area (nonprofits) with few players. We were drawn to WE’s forward-thinking, yet incredibly practical, use of social data for modern fundraising, and have come to see WE as a key leader in the fundraising data space, who is also used by many of our customers.
When it comes to your current customers, what does the demand look like for solutions to help personalize communication?
In our own client base, we see the demand for personalization to increase engagement with the goal of driving action. Specifically, our customers are looking for ways to reverse an industry wide decline in email conversions through greater personalization. They’re also looking to boost engagement on social and improve donor retention by using social listening to drive action on fundraising, advocacy, etc. through increased engagement.Read more