Are you looking for new donors? Look no further— Prospect Generator is a tool designed specifically to help nonprofit organizations find new, affluent donors. Based on WealthEngine’s proprietary P2G℠ (Propensity to Give) analytics, you can quickly generate your own highly qualified prospect lists of individuals with the greatest wealth, disposable income and inclination to give. Easily search by geographic area (city, state or zip code) against any high/low thresholds you set for:
  • Net worth
  • Real estate property values and number of properties
  • Income/salary threshold
  • Stock & option holdings
  • Number of board affiliations
  • Size of foundation assets
  • Size of political contributions

Develop Highly Qualified
Prospect Lists

Search across our 30 databases to identify and target your best high net worth prospects. Instantly drill down into your prospects’ and donors’ wealth to get a better picture of their giving capacity and broaden your prospecting universe by accessing wealth related information about their circle of business or personal associates. Use Prospect Generator to locate new major gift prospects and support your high level cultivation activities—you’ll be amazed at how fast & easy your list generation and validation process will be.

Prospect Generator can help you create segmented lists of affluent prospects (by geography, assets or analytics) and upload them into your Donor Management System (DMS) or CRM database for marketing and development activities. Use our proprietary P2G (Propensity to Give) rating to help determine the financial strength of the prospect and prioritize your development efforts. Cross reference against the Do Not Mail registry within WealthEngine to ensure compliance.

Create Individual Prospect Profiles

Knowledge is power. In prospecting for new donors, knowledge can mean the difference between a clumsy conversation that ends in “no thanks” and one that results in the beginning of a productive and supportive relationship. Prospect Generator links directly to FindWealth Online℠ so you can instantly drill deeper when you’re ready to approach a prospect about supporting your organization. Simply click on the prospect’s name to build a comprehensive profile that includes information about their real estate holdings, stock holdings, business associations, board affiliations, boat and/or airplane ownership, charitable interests and philanthropy, political contributions and other informative details that will help you connect with the prospect effectively.

"Using Prospect Generator, our foundation has found more than 1,000 highly qualified, affluent prospects. I search by zip code and segment the results with WealthEngine’s P2G (Propensity to Give) score to identify those with the greatest capacity and inclination to give. The results are accurate and actionable."

—Duyanh Tran, Director of Donor Database Management
Providence Health & Services Foundation


For a free demo of Prospect Generator, click here. For more details about WealthEngine’s Prospect Generator, please call 1.800. 933.4446 or email marketing@wealthengine.com.