Want to jump start your Grateful Patient Program?
Hospitals and healthcare foundations establish Grateful Patient programs to provide a way for patients and their loved ones to make donations in recognition of excellent care received.
Read about two healthcare organizations who use our WebExpress℠ routine screening tool to build their Grateful Patient Programs:
With hundreds or thousands of patients admitted per month, a healthcare organization is not capable of targeting every person using its services. Like any other fund raising department, a healthcare development team must prioritize prospects and segment based on inclination and propensity to give.
Routine screenings of patient lists can quickly identify an organization’s most promising prospects so they can “touch” patients and cultivate relationships at or around the time of service.
Tips for Using Prospect Research in your Grateful Patient Program
- Perform routine data mining on your new patient list via daily, weekly or monthly wealth screenings.
- Validate screening data and use the Quality of Match scores generated by your screening vendor to prioritize where to begin.
- Create an implementation plan for your prospect research and use the Propensity to Give℠ (P2G) score to identify the donors to include in major gift, annual fund or direct mail programs.
- Integrate your screening data with your donor management system so you can compare your donors and patient prospects side-by-side.
- Include your Inner Circle list with each screening submission and review your prospects' Circles of Friends for connections—a great way to network with your prospects while remaining HIPAA-compliant.
- Adhere to strict privacy and security policies and ensure that your screening vendor does as well.
Click here to learn more about routine screenings with WebExpress or contact our Sales Department for details.
