WealthEngine

Demographic Appends are an effective way to leverage the attributes of your best customers to generate a targeted prospecting list. Whether you have your own customer/prospect list, are using a third party list, or looking to create a list using Prospect Generator, a demographic append can help you further segment your donors and prospects into pools based on their shared demographics and lifestyle characteristics.

Benefits of Demographic Appends:

• Uncover new prospects with similar lifestyle elements
• Combine with analytics for a deeper understanding of your constituents
• Use on donor lists to identify similarities and on prospect lists to uncover “look-alikes”
• Apply data enhancement to enhance your biographical and contact information:
  • Donor Email
  • Phone
  • Business name
  • Age (birth month/year)
  • National change of address (NCOA)
  • Deceased flag
• Standard and custom training, as well as consulting support, are also available to help you interpret your data and strategize a plan for action.