Analytics allows you to draw conclusions and make informed decisions so no time is wasted when you are targeting those prospects with the greatest potential.
Using a combination of predictive and descriptive analytics can help you answer critical questions about your donors and prospects and inform your fundraising strategy. Modeling is very much a part of the analysis stage when working on an analytic problem. When conducting a custom analysis, WealthEngine works with clients to first identify the business problem, and then we create a custom analytic solution, including a model, to address the business problem.
WealthEngine offers a selection of custom modeling options, including:
|Major Gift Model||Predicts the likelihood of a constituent to give at or above your major gift threshold|
|Planned Giving Model||Predicts the likelihood of a constituent making a planned gift or commitment donating an annuity, bequest, or trust to your organization|
|Annual Fund Model||Predicts the likelihood that a constituent will respond to an annual fund campaign|
|Likelihood to Give Model||Predicts the likelihood that a prospect will give to an organization|
|Estimated Next Gift Amount||Estimates the next gift amount based on prior giving and/or wealth attributes|
|Gift Pyramid & Feasibility||Determine or assess the feasibility of a capital campaign goal through the development of a gift pyramid that identifies and qualifies prospects by analyzing historical giving, affinity, and ability|
|Donor 360⁰||In-depth analysis to identify the segments or clusters that share similar characteristics within segments, while being heterogeneous between segments|
|Prospecting Look-alikes||Applies the characteristics of donors to the prospecting universe to identify the best matches for cultivation|