Analytics allows you to draw conclusions and make informed decisions so no time is wasted when you are targeting those prospects with the greatest potential.
Using a combination of predictive and descriptive analytics can help you answer critical questions about your donors and prospects and inform your fundraising strategy. Modeling is very much a part of the analysis stage when working on an analytic problem. When conducting a custom analysis, WealthEngine works with clients to first identify the business problem, and then we create a custom analytic solution, including a model, to address the business problem.
WealthEngine offers a selection of custom modeling options, including:
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Major Gift Model | Predicts the likelihood of a constituent to give at or above your major gift threshold |
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Planned Giving Model | Predicts the likelihood of a constituent making a planned gift or commitment donating an annuity, bequest, or trust to your organization |
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Annual Fund Model | Predicts the likelihood that a constituent will respond to an annual fund campaign |
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Likelihood to Give Model | Predicts the likelihood that a prospect will give to an organization |
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Estimated Next Gift Amount | Estimates the next gift amount based on prior giving and/or wealth attributes |
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Gift Pyramid & Feasibility | Determine or assess the feasibility of a capital campaign goal through the development of a gift pyramid that identifies and qualifies prospects by analyzing historical giving, affinity, and ability |
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Donor 360⁰ | In-depth analysis to identify the segments or clusters that share similar characteristics within segments, while being heterogeneous between segments |
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Prospecting Look-alikes | Applies the characteristics of donors to the prospecting universe to identify the best matches for cultivation |