WealthEngine

Analytics for better wealth intelligence play an important role in nonprofit organizations of all sizes and types. With  a systematic approach to understanding your donors and prospects, organizations can uncover new opportunities, save time, deploy resources effectively, and better focus their efforts. WealthEngine’s analytic solutions enable you to get an edge in your fundraising by helping you to:

• Segment and rank order customer/constituent base
• Identify new prospects that mirror desired donors
• Identify new prospects with connections to your donor base, using Circle of Friends
• Develop strategies across the fundraising lifecycle
• Apply data-driven strategy to all of your fundraising efforts
• Receive expert consultation from fundraising consultants and statisticians to ensure your results can be implemented with success

A customized data analytics solution allows you to uncover trends and crucial insights that will help drive decisions and inform your fundraising strategy.  They are based on your specific goals and data, rather than industry-based assumptions. When conducting the custom analysis, WealthEngine works with you to first identify your business problem and create a custom modeling solution to address that business problem. The process includes a screening, or wealth append, which enables us to apply the results of the screening to uncover insight on the wealth potential of your donors and/or prospects and better assess their demographics, lifestyle and interests.

Some examples of common custom analytic projects WealthEngine provides to clients include: