For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations.

-AFP 2015 Fundraising Effectiveness Survey


Not many nonprofits think about going into a new calendar year in the framework of failure. However, lack of a clear plan and course of action at the end of 2015 is one of the best ways to ensure failure in the coming months.

Because up to 40% of annual revenue is donated between October and December in any given year, many nonprofit organizations expend tremendous effort and focus on activities within those months.

What happens when January 1 rolls over and all of the gift reconciliation is done?

It’s a mad dash to determine if you have the right course of action in place for Spring Appeals and fundraising efforts.

That’s why we created a new series: 8 Days to a Successful 2016.

We’ll cover the following over 8 days...

Determine Strategy: How does data drive your fundraising today and how should it in 2016? October 30
Submit data for appends: From demographic to wealth to lifestyle appends November 6
Personalize Your Ask: Find the top 10-20 individuals you need to talk to in Nov/Dec November 23
Determine Data Investments: Think about preparing your data for 2016 – spring appeal, major events, etc November 30
Stewardship and Donor Retention Gut Check December 30
Track and measure 2015 results January 11
Wealth screen and append year-end donors and those who were not screened prior to year-end. January 15
Build 2016 models off of 2015 data March 1

(Want to add these dates to your calendar as reminder? We’ll give you the tools to do so when you subscribe to the series below.)

A newly published article in Chronicle of Philanthropy urges nonprofits, “To make fundraising more effective, nonprofits [should] make incremental increases to their fundraising budgets, measure the return on those investments by gain and loss categories, and make additional investments based on those results.”


Becoming a proactive fundraising engine takes more than planning 1 to 2 months in advance.

WealthEngine can help you shift to being a more proactive fundraising organization and assist in your 2016 success, if you are willing to act now.

To get started, subscribe to our 8 Days to a Successful 2016  email series and we’ll take you step-by-step through the process we’ve honed over 15 years working with nonprofits. You’ll get tools, webinars and the option to set up calendar reminders to keep you on track.

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