March 3, 2015 – Bethesda, MD – WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, is pleased to announce its new partnership with Campus Management. This exciting new alignment will enable mutual clients in Healthcare, Childcare, Social Services as well as higher education to improve their fundraising results by leveraging access to new donor insights.  

WE’s industry-leading wealth intelligence and data insights will now be accessible via Talisma® Fundraising. This will allow fundraisers to identify the best prospects and create compelling, personalized, and targeted messages to boost the reach and impact of their admissions and retention strategy.

“Our product strategy always includes analysis on what is the best way to approach a market problem.  Part of that discussion is should we build or buy our partner?  When we partner, we always look for companies that add value to our customers, have a technology stack that is compatible with our own, and have people and processes in place that make them accommodating to work with,” stated Joe Egan, Vice President of Channels and Partners.  “Wealth Engine met and exceeded all the criteria and we look forward to this relationship, helping our mutual customers get the maximum benefit from our partnership.”

WealthEngine and Campus Management will continue to embark on joint marketing activities, targeting mutual clients with a need to leverage powerful donor intelligence, database management, and strategic communications.

“Having our proprietary wealth and P2G (Propensity to Give) scores available through Campus Management’s platform is critical to fill a market need to integrate in-depth donor intelligence with wealth insight,” said JB Rauch, Vice President of Channels at WealthEngine.  “In addition, Campus Management can leverage full donor profiles that include comprehensive data points and contact information.  This empowers their organization to access powerful insights and target, segment, and engage their best donors.”

For more information on WE’s wealth intelligence solutions, visit WealthEngine or contact JB Rauch, VP, Channels at 240.786.3493 or email jrauch@wealthengine.com.  For additional information on Campus Management’s fundraising solution, visit http://www.campusmanagement.com or contact John Joslin at jjoslin@campusmgmt.com.

About WealthEngine
WealthEngine™, Inc. is a leading provider of audience intelligence solutions to customers targeting HNW clients in the healthcare, education, financial services and luxury markets. The company’s unique data-driven approach to analytics, prospecting, and marketing has transformed the sales, marketing and fundraising processes of more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

About Campus Management
Campus Management is a leading provider of software, strategies and services which enable institutions of higher education to offer dynamic models of engagement & delivery. Over the past 25 years, Campus Management has supported the higher education sector, both proprietary and traditional institutions, as well as foundations and other organizations through its cutting-edge student information system and constituent relationship management (CRM) software solutions.

Campus Management’s solutions are specifically designed to provide institutions the flexibility they need to compete in the ever-changing higher education landscape by offering products that support changes in education delivery, recruitment, financial aid, finance, human resources, payroll, and regulatory compliance. Today, more than 1,700 organizations in 26 countries utilize Campus Management to unite campuses and workflows, improve student outcomes and achieve goals. For more information, visit www.campusmanagement.com.

Media Contact
Robin Bectel, Allison+Partners | 571.312.1448 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

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