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Kimberly O'Donnell
Kimberly O’Donnell joined WealthEngine in 2003 and has held senior roles in both marketing and sales for the company. As Chief Marketing Officer, Kimberly currently oversees WealthEngine’s digital and brand marketing platforms, as well as its PR/communications strategy. Kimberly is the driver of WealthEngine’s thought leadership initiatives, directing its popular webinar and event series, as well as managing and contributing to nearly all of WealthEngine’s publications—best practice reports, white papers, articles and case studies. With solid footing in the nonprofit sector, she has supported WealthEngine’s expansion into the financial services and luxury markets, directing several successful product launches and working to establish the company’s leadership in prospect research and wealth intelligence. Prior to joining WealthEngine, Kimberly was the Director of Strategic Marketing for Gifts In Kind International, a fundraising and marketing consultant, and Executive Director of the Alexandria Volunteer Bureau. Kimberly started her career as a Policy Analyst for the US Commission on Immigration Reform.
An enthusiastic speaker, Kimberly regularly presents at national conferences and workshops. She has also appeared in several print and television stories, including People, The Washington Post, Bloomberg, and local television. She is also an adjunct professor at Georgetown University, where she teaches a course on nonprofit leadership through The Fund for American Studies. A lifelong volunteer, Kimberly has served on the boards of many Washington, DC-based charities, particularly focused on childrens’ issues. Kimberly has a BA from George Mason University and an MS in business technology from Marymount University.
Specialty Areas
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Trends in Fundraising
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Strategies to Maximize Return on Investment
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Maximizing Social Media in Fundraising
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Best Practices in Secondary and Higher Education Fundraising
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Best Practices in Healthcare Fundraising & Advancing Grateful Patient Programs
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Innovative Marketing Techniques
Topics
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Strategies for Growing Your Fundraising Program in 2012, WealthEngine Events — 2011 and 2012
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Best Practices for Prospect Research in Higher Education Fundraising, WealthEngine Webinar — 2011
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Social Media Impact in Prospect Research, APRA International Conference — 2011
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Future Look at Grateful Patient Programs, APRA International Conference — 2011
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Beyond Screening: Bringing Analytics to Your Organization, APRA International Conference — 2011
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Fundraising 101:Individual Gifts, WealthEngine Webinar — 2011
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Return on Investment: The Impact of Prospect Research on Fundraising Success, CASE II Conference — 2011
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Data Collection Experts Perspectives, Council for Resource Development (CRD) Conference – 2010
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Growing Individual Giving with Effective Prospect Research at Community Colleges, WealthEngine Webinar — 2010
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Prioritizing & Segmenting Your Donors for Fundraising Success, WealthEngine and SofTrek Webinar — 2010
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