Nonprofit Organizations to Benefit by Leveraging Advanced SaaS-based Platform to Identify and Segment Donors and Prospects, Faster and with Greater Precision and Success
Bethesda, MD; January 16, 2013. WealthEngine™, Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of FindWealth 8, a powerful new wealth intelligence platform that allows nonprofit organizations to systematically understand their donors and prospects in order to boost fundraising success and further their mission.
Too often today's fundraisers struggle to understand their donors –their wealth, disposable income, interests, charitable donations history, and their propensity to give. Their data is segregated in various tools and platforms, making it hard to have a full picture of their donor or prospect. A wealth intelligence platform helps address this by combining the use of wealth, lifestyle and biographical data with advanced analytics.
Built using the latest technology and big data, FindWealth 8 enables clients to get reliable, informative and complete wealth intelligence on the people they know and the people they would like to get to know. "Many companies have been trying to figure out how to get value out of proliferating data, commonly referred to as big data," explains Tony Glowacki, President and CEO of WealthEngine. “WealthEngine is unique; we have always been a technology company at heart, leveraging new technologies, data and analytics to extract its full value for wealth intelligence purposes. The result is FindWealth 8, which provides a data-driven foundation for fundraising and marketing strategy, now faster and with more precision."
Using FindWealth 8, prospect researchers and fundraising professionals can search WealthEngine’s database of more than 100 million households, including over 16 million affluent and high net worth individuals, to identify donors and prospects with the greatest potential and create a complete profile of their wealth, affinity and philanthropy. The culmination of two years of intensive development, FindWealth 8 offers deeper insight and powerful research capabilities:
Search results in FindWealth 8 include proprietary, directional ratings and scores to assess an individual’s wealth and propensity to give. WealthEngine’s newest scores for total assets, net worth, liquidity and estimated annual donations, as well as wealth attribute ratings for gift capacity and inclination, allow users to better assess an individual’s philanthropic potential so that they can more effectively focus on those with the right attributes.
"For more than 20 years, WealthEngine has worked with nonprofit, education and healthcare organizations as well as leading global financial and luxury services firms, giving us a deep understanding on how successful organizations use systematic wealth intelligence to increase their fundraising and marketing effectiveness", explains Kimberly O’Donnell, Chief Marketing Officer. "We have factored this research into our product development process, developing an advanced wealth intelligence solution that meets our clients’ needs and takes the technology to new heights."
FindWealth 8 will ultimately replace WealthEngine’s current FindWealth Online offering, although both products will be supported for the foreseeable future. WealthEngine clients will be able to begin transitioning to FindWealth 8 this month. Tony Glowacki, CEO of WealthEngine will host a webinar on January 28, 2013 at 1 pm EST to demonstrate the platform and provide additional information.
About WealthEngineTM, Inc.
WealthEngine, Inc. is a leading provider of sophisticated wealth identification and prospect research services to charities, hospitals, institutions of higher education, political campaigns, advocacy groups, and other nonprofit organizations, as well as to firms that offer luxury goods and financial services. Four thousand clients use WealthEngine’s products for comprehensive research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
Chief Marketing Officer
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