Financial Services Firms to Benefit by Leveraging Advanced SaaS-based Platform to Identify and Segment Customers and Prospects, Faster and with Greater Precision and Success
Bethesda, MD; January 16, 2013. WealthEngine™, Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of FindWealth 8, a powerful new wealth intelligence platform that allows Financial Services firms to systematically understand their customers and prospects in order to pinpoint and profile high net worth (HNW) individuals and get the most up-to-date, complete picture of their wealth.
To get ahead in today’s competitive environment, it’s important for financial advisers to convey a thorough understanding of their target audience. But customer data is often segregated in various tools and platforms, making it hard to have a full picture of a customer or prospect’s wealth. Using FindWealth 8, financial service professionals can search WealthEngine’s database of more than 100 million households, including over 16 million affluent and high net worth individuals, to identify top prospects and create complete profiles that combine wealth, lifestyle and biographical data with advanced analytics. This information is useful for creating a prospecting and marketing strategy, segmenting and prioritizing prospects, and improving interactions with customers and prospects in order to build long term, successful relationships.
"Many companies have been trying to figure out how to get value out of proliferating data, commonly referred to as big data,” explains Tony Glowacki, President and CEO of WealthEngine. “WealthEngine is unique; we have always been a technology company at heart, leveraging new technologies, data and analytics to extract its full value for wealth intelligence purposes. The result is FindWealth 8, which provides a data-driven foundation for prospecting and marketing strategy, now faster and with more precision."
“FindWealth 8 enables financial advisers to find the exact person they are searching for along with information to create a complete profile of their wealth and affinity,” shares James Dean, Senior Vice President of Financial and Luxury Services at WealthEngine. “With data on the assets they own, their income, lifestyle, interests, business and personal relationships, philanthropic associations as well as household and demographic data, financial advisers can have a full profile of their customer or prospect.”
FindWealth 8 search results include wealth scores for total assets, net worth and liquidity that allow clients to segment and rank order their customer base and systematically understand who their top customers are. Other notable FindWealth 8 features include:
With more than 20 years of experience, WealthEngine’s solutions have proven effective by leading Financial Services firms that target affluent and high net worth individuals. “Our clients have seen success in using wealth intelligence to expand their reach, develop strategies to cultivate relationships with customers and prospects, and ultimately grow their business,” explains Tony Glowacki, CEO of WealthEngine. “No other solution offers the level of insight that FindWealth 8 does to give clients a complete view of the people they already know, and the tools to find new people they would like to get to know.”
FindWealth 8 will ultimately replace WealthEngine’s current FindWealth Online offering, although both products will be supported for the foreseeable future. WealthEngine clients will be able to begin transitioning to FindWealth 8 this month. Tony Glowacki, CEO of WealthEngine will host a webinar on January 28, 2013 at 2 pm EST to demonstrate the platform and provide additional information.
About WealthEngineTM, Inc.
WealthEngine Inc. is a leading provider of sophisticated wealth identification and prospect research services to financial services firms and philanthropic organizations that target high net worth individuals. WealthEngine clients also include providers of luxury goods, retail, jewelry, private aviation, automobile, travel, real estate, hotels & resort and art and antiques. More than 4,000 clients use WealthEngine for comprehensive research and analytics on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
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