Dallas Cowboys, San Francisco 49ers, and Atlanta Hawks use Wealth Intelligence to Better Understand Customer Interests and Uncover Affluent Prospects
Bethesda, MD; October 10, 2012 - WealthEngine, Inc.™, a leading provider of sophisticated wealth intelligence and analytics announced today partnerships with several leading sporting franchises to provide custom sales and marketing analytics to enhance prospecting among high-net-worth individuals and business executives and owners for premium ticketing and suite-leasing activities.
WealthEngine’s marketing and prospecting solutions assess the capability, likelihood and inclination of a sports enthusiast to engage in high level sporting relationships; including premium ticketing and suite lease options. Much of the appeal is in WealthEngine’s new wealth scores that provide deep insight into an individual’s net worth, total assets and liquidity, ensuring the best sales opportunities are provided to each customer. As well, business intelligence and lifestyle attributes such as an interest in sports, travel and entertainment allow marketers to identify those with the strongest interest in supporting a team. "As the duration of suite leases get shorter and shorter, the need to expand the customer base gets larger and larger,” explains Bill Dorsey, Chairman of the Board of the Association of Luxury Suite Directors. “WealthEngine is one of those unique companies who can expand a team's universe of prospects on both the premium seat and the sponsorship side by digging deeper into the buying habits of wealthy consumers."
“Everyone is talking about the power of big data and analytics,” says James Dean, Senior Vice President and Head of WealthEngine’s Luxury Practice. “And sporting franchises are no exception. Our experience as wealth experts, coupled with the franchise’s understanding of their premium ticket and suite holders, has opened up new possibilities for generating highly targeted, highly integrated sales and marketing activities.”
“WealthEngine is the ideal tool for sales and marketing. Information is key in today’s world and WealthEngine provides the level of detail and insight we need to be a differentiator in the sales process,” says Eric Sudol , Director of Sales for the Dallas Cowboys. “It has been exceptionally helpful to learn about our prospect and client interests, understand their key connections, and use this insight to determine the product that is the best fit.”
WealthEngine has worked with a number of sporting franchises in the US including the Dallas Cowboys, San Francisco 49ers, and the Atlanta Hawks. In the UK, WealthEngine partners with CCR Data Ltd to support UK football clubs. Wealth intelligence prevails as a growing trend among the sports industry and luxury markets. “In this day and age, analytics is not only a buzz word, it’s smart business that allows a franchise to extend their reach, increase efficiencies and effectiveness of marketing spend, build their prospect pipeline and drive incremental revenue,” explains Dean.
“The strategies that WealthEngine implements allow for an innovative approach to forming more tangible relationships between our organization, existing clients and prospective targets,” says Andrew Steinberg, Senior Vice President and Chief Revenue Officer, Atlanta Hawks and Philips Arena. “We now have the ability to drive our business forward in an extremely targeted and integrated manner, which adds value to both the Hawks organization and our customers.”
As luxury marketers look to better understand their customers and provide them with a more personalized experience, a wealth intelligence solution provides for a systematic understanding of the customer by identifying exactly who they are, where they live, their wealth, disposable income, spending patterns, lifestyle, interests, demographics, business and more. With more than 20 years of experience and 3,700 clients across a broad range of industries, WealthEngine delivers research, analytics and marketing solutions to identify and target the affluent. In addition to sports franchises, WealthEngine serves luxury clients such as travel, retail, private aviation, automotive, real estate and others.
“WealthEngine helped our team to better understand our prospects before they made that first call,” adds Greg Kish, Sales Manager for the 49ers New Stadium Project. “Further, we were able to gain a deeper understanding of our current customer’s wealth and demographics, so we can determine key profile indicators of buyers. We used WealthEngine data in several direct mail initiatives for the new Stadium project, and it helped us evaluate the market place. “
About WealthEngine, Inc. ™
WealthEngine, Inc.TM is a leading provider of sophisticated wealth identification and prospect research services to providers of luxury organizations including sports teams, stadiums & venues, luxury goods, retail, jewelry, private aviation, automobile, travel, real estate, hotels & resort and art and antiques. WealthEngine clients also include many financial services firms and philanthropic organizations that target high net worth individuals. More than 3,700 clients use WealthEngine for comprehensive research and analytics on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
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