WealthEngine

Social networking is here to stay and can have a positive impact on building momentum for your cause if used correctly. This session will cover the use of today’s popular social media sites for development initiatives and research. From research to marketing initiatives and campaigns, many organizations are using social networking to research donors, identify new prospects, promote events, inform and engage constituents, and support online fundraising through sites such as Facebook, Twitter, LinkedIn, YouTube, and many other sites. Join this session for a discussion on the use of popular networking sites and the ethics of social media.

Session will cover:

• Methods for Defining your Social Media Strategy
• Tracking and Metrics for Social Media Use
• Ethics of Social Media Use in Research
• Social Media Strategies for Research, Prospecting and List Building

Speakers:

• Dan Michel, Digital Marketing Manager, Feeding America
• Kimberly ODonnell, Chief Marketing Officer, WealthEngine