WealthEngine

Fundraising intelligence is the process of gathering data and turning it into actionable information through analysis to support fact-based decision making.  With the effective use of data, fundraisers can focus their energy on the donors most likely to give in today’s competitive environment.

Session will cover:

• Prospect Research Methods
• Finding the Best Prospects
• Internal Data Mining
• External Data Mining
• Statistical Methods
• Predictive Modeling

Speakers:

• Messellech Abebe, Senior Client Service Consultant, WealthEngine
• Danalisa Radu, Director, Business Analytics, Reporting & Training, Michigan State University