Best Practices for Prospect Research in Healthcare Fundraising: 2nd Edition


Hospitals and healthcare organizations are increasingly relying upon individual giving to ensure the continuum of care they provide. In this best practices research initiative, we focus on the healthcare industry and the strategic decisions involved with this constituency as it pertains to the mining of donor/patient data for development efforts.

Since our first Best Practices report on healthcare philanthropy in 2009, various practices and relevant findings have evolved, creating the need for a second edition. This updated report outlines nine best practices, details several healthcare case studies and includes a number of sample worksheets and planning documents.

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