admin's blog

Secrets of High Performing Organizations

High Performing Organizations - Research Process to Support FundraisingIn the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effective fundraising programs?

It all starts with their investment in data, analytics and research.  High performing organizations (HPOs) tend have a higher number of prospect research staff (roughly twice as many) and spend more on data and analytics tools and services than do their peers (roughly twice as much).  In particular, high performing organizations use predictive modeling much more often than do their peers.

Five Steps For Starting an Individual Giving Campaign

Growing Individual GiftsAs your prospect and donor lists begin to grow, remember that each person is an individual. You must treat them as such. In your stewardship, thank everyone, but make your thanks appropriate to the gift. A $10 donation should likely get a different thank you than a $1,000 gift.

Likewise, don’t solicit all your donors for the same amount, or for what they gave the last time they donated. Segment your constituents by giving amount, frequency, and by wealth profile where possible. Asking the right people for the right amount will enable your fundraising to grow.

Five Tips for Major Donor Fundraising

As donations from individuals become a more important component of charity revenues, strengthening your major donor programme is critical.  Here are five tips that can help.

Tip #1 – Don’t talk to strangers

The advice your mother gave you as a child is still valid when cultivating major donors.  Spending time researching your top prospects and getting to know them on a more personalised level will increase your productivity.  For example, use WealthEngine’s prospect research solution to access detailed information on real estate values, philanthropic and political gifts, business information and biographical profiles.  The results will save time, money and help you fundraise more effectively...

It's That Time of Year...

It’s March in the annual fund. If you’re on a calendar fiscal year, you’re starting to get those first results in and get a feel for how people are responding in 2014. If you’re on an academic fiscal year, you’re seeing fourth quarter looming on the horizon and planning those final appeals. If you’re on a...

Well, it’s always “That Time Of Year” in the annual fund, isn’t it? And the goal remains the same – more people giving more dollars...

The Data Privacy Controversy

Data is being created at an alarming pace, as information is collected from a growing range of sources such as social media, smart phones, tablets, cameras, satellites, remote sensors and other emerging technologies.  In fact, IBM estimates that as of 2012 an additional 2.5 exabytes of data is created every day – the equivalent of all words ever spoken by every single human being in history. 

Data is neither intrinsically good nor bad – it simply is; it exists.  It is what we use data for that causes controversy.  It’s hard to be for or against data, but the use of data by government and businesses to determine buying behavior, track calling patterns or display advertising as we surf the web – are popular topics in today’s digital world...

The Rich & Single: America’s Wealthiest Bachelors & Bachelorettes

WealthEngine Valentine

In honor of Valentine’s Day, we thought it would be fun to look at America’s richest singles.  Did you know that majority of these bachelor and bachelorettes live in New York, California and Texas?  Or that the most charitable of these singles live in Florida, Connecticut and California?  View our infographic to learn more about the wealthiest single men and women...

Boomers and Millennials Represent Future Fundraising Opportunities that Must be Cultivated Now

Five Trends for Nonprofits to Watch in 2014 and Beyond - Trend Two2014 will see a shift in focus for nonprofits as they respond to changing demographics in the giving population. Two trends will dominate: first, Boomers are retiring, and as they do so, planned giving opportunities will become much more prevalent. Boomers will also be more involved than ever in causes about which they are passionate, translating into increased volunteering. Nonprofits should be ready with meaningful opportunities that allow their Boomer supporters to apply their business skills and work experience. Secondly, Millennials are developing their unique profile as donors, and indications are strong that they will be civic-minded, creative, and very active in determining how their contributions are used. Nonprofits who want to engage Millennials will need to speak to them on many channels, including mobile, be willing to listen and respond to their ideas and feedback, and involve them as partners and insiders in finding solutions for social problems...

Five Steps to Create Donor Personas

Create unique personas to help segment your constituents to send personalized, meaningful messages that will stand out from the crowd.

Many nonprofits have a one size fits all approach to fundraising appeals.  Or, if they segment their appeals, they base it on age, or giving history, or if they are very sophisticated, both.  I’m not saying that age and giving history aren’t important, of course they are.  But do all Millennials think alike?  Do all lapsed donors respond to the same appeal to “come back?”  Are all Boomers capable of giving multi-million dollar gifts?  No.  Donors and prospects are as individual as we are, and if you are going to be successful marketing your nonprofit mission to them, and help your nonprofit stand out from the crowd, you need to get creative.  The following steps will help you create personas that you can use in your donor and prospect marketing and solicitation segmentations. 

With the Continued Growth of the Nonprofit Sector, Individual Donors Will Become More Important

Five Trends for Nonprofits to Watch in 2014 and Beyond - Trend OneThe nonprofit sector continues to grow, despite the economic downturn and sluggish recovery.  The Urban Institute’s The Nonprofit Almanac 2012 by Katie L. Roeger, Amy S. Blackwood, and Sarah L. Pettijohn indicates that the number of nonprofits grew by 24% from 2000 to 2010, and their growth in revenue was even more striking at 41%.  Nonprofits contributed $804.8B to the U.S. economy in 2010, representing 5.5% of GDP.  Perhaps more important, nonprofits now employ 10% of the U.S. workforce, meaning one in every 10 working adults now finds meaningful employment at nonprofit organizations.  This growth in nonprofit influence is fueled in part by a rising demand for services as the recession fueled drop in wages and employment for Middle America feeds the ever-growing income disparity gap between the rich and the rest.

Join the First Ever Impact Call: Expanding the Definition of Transparency

Join the First Ever Guidestar Impact Call: Expanding the Definition of TransparencyThe following is a guest post from James Lum, GuideStar’s CFO.


GuideStar led the first revolution in nonprofit transparency by posting IRS Forms 990 online nearly two decades ago. That resulted in greater accountability in nonprofit practice and greater transparency in compensation, program effectiveness, and giving across the sector. 

Now we’re helping to lead a second revolution. We want to expand the definition of transparency to be more timely, interactive, inclusive, and comprehensive.

On Monday, February 24, at 2 pm ET, we are holding the first ever Impact Call, and we invite you to join us. Loosely based on the quarterly earnings calls held by publicly-owned companies, the Impact Call is open to everyone and will be the first step in addressing these new transparency definitions...

Syndicate content