WealthEngine

The following is an excerpt from WealthEngine's "Best Practices in Arts and Culture Fundraising Report." To learn more, fill out the form to the right and download the full report.

Increasing visibility and interest in your organization is always a challenge, but according to the many Arts and Culture organizations we surveyed hosting special events and targeting your audience yield positive results. Forty-two percent of survey respondents said Special Events are considered an important and integral part of their overall fundraising income. Events bring not only significant fundraising dollars, but also help to bring new audiences and develop new prospects. Special Events can be leveraged in many ways. In fact, 44% of organizations indicated they use Special Events to generate leads and increase their prospect pool.

The following is an excerpt from WealthEngine's "Best Practices in Arts and Culture Fundraising Report." To learn more, fill out the form to the right and download the full report.

The Role of the Board

Identifying the right Board members is integral to the success of any nonprofit. Generally speaking, the purpose of a nonprofit Board is to advise, govern, oversee policy and direction, and assist with the leadership and general promotion of an individual organization so as to support the organization’s mission and needs. A less obvious but clear responsibility of a Board member is also to support the organization financially and encourage others to do the same.

The following is an excerpt from WealthEngine's "Best Practices in Arts and Culture Fundraising Report." To learn more, fill out the form to the right and download the full report.

Defining Membership

The lifeblood of most Arts and Culture organizations is its members. A member, in the case of Arts and Culture organizations, is defined as an individual who receives benefits for a specific level of donation. Membership levels vary by organization, but there is usually some tax-deductible element to the level. For example, a $50 membership may carry a $40 tax-deductible bonus, plus $10 in ticket discounts. Based on this structure, members and donors can be seen as synonymous; however it is important to keep in mind that for the purposes of this study, a member is a higher level of donor who is participating above and beyond simply making a donation.

The following is an excerpt from WealthEngine's "Best Practices in Arts and Culture Fundraising Report." To learn more, fill out the form to the right and download the full report.

Arts and Culture organizations have a unique pool of individuals in their ticket purchasers who are already demonstrating a genuine interest in the mission and work associated with their organization. These ticket buyers are already contributing to the organization’s revenue stream and represent a natural prospect pool. Once these individuals have purchased tickets and walked through your doors, you already are presented with a far greater advantage—they are engaged and interested in the offerings of your organization. Now they must be cultivated while their interest level is high.

As part of National Arts and Humanities Month, the White House hosted on an online video discussion with members of the President’s Committee on the Arts and Humanities on Tuesday October 19th.  Members of the panel included: