February 2012

Multi-Year Screening Strategy for Higher Education Fundraising

The following is an excerpt from WealthEngine's recently-released "Best Practices in Higher Education Report." To learn more, fill out the form to the right and download the full report.

As Northwestern prepared for their first major screening of 112,000 alumni records, they carefully defined two types of qualification ratings for prospects:

Balancing Precision with Timeliness in the Validation Process

The following is an excerpt from WealthEngine's recently-released "Best Practices in Higher Education Report." To learn more, fill out the form to the right and download the full report.

When an organization acquires data through a wealth screening, there is almost always a need for some initial data confirmation and validation. Among HPOs providing data concerning a recent screening, 94% included a valida- tion strategy in their implementation plan.

Measuring Return on Investment (ROI) From Wealth Screening

The following is an excerpt from WealthEngine's recently-released "Best Practices in Higher Education Report." To learn more, fill out the form to the right and download the full report.

Every organization should make plans to evaluate the success of their screening. Has the returned information been put to use? Has it positively impacted the organizations fundraising programs? Has the investment in data and modeling paid off? Is it an investment worth making again in the future?

Developing A Major Gifts Timeline

The following is an excerpt from WealthEngine's recently-released "Best Practices in Higher Education Report." To learn more, fill out the form to the right and download the full report.

Every organization will develop its own unique implementation plan based on many factors. These factors include the state of their existing fundraising infrastructure; the size of the organization; their challenges and opportunities; their staffing; the geographic distribution of their constituents; their fundraising objectives and goals and many others. Below is an outline covering major points in an implementation plan. It is intended to stimulate questions and discussion more than to provide a blue print or cookie cutter solution to implementing a wealth screening.

Gap Analysis

In the webinar “Using Analytics For Better Decision Making,” Sally Boucher briefly described “Gap Analysis” as a step in the overall strategic planning process.  The main point was to explain that analytics is infused throughout the entire strategic planning process rather than being a single step in the process, or worse, residing completely outside the planning process.