Determining your Social Media Strategy

Social media can be overwhelming. Tweets, posts, followers, friends, tags—sometimes it can just be too much to process. However, social media is undoubtedly a crucial component of today’s marketing landscape. This creates a dilemma for the marketer who can’t tell a hashtag from a mention. Fear not though, Luddites! Using social media to promote your organization is the same as using any other marketing tool—all you need is the right strategy.

When planning your next social media campaign, it is crucial to have set objectives. Increased visibility to potential clients may be your goal, for example. Or maybe you want to strengthen your relationships with your referral sources. Or, perhaps, you want to connect with second-tier contacts to grow your network. Whatever your goals may be, make sure to keep them thoughtful and proactive.

With these goals in mind, it’s time to develop your own social media plan of attack. Successful tactics will have you:

  • Define the overall tone for all your social media messaging. Think about how to integrate your culture and brand into all of your social media activities.
  • Keep it consistent. Your tone should remain the same to reinforce your brand.
  • Send out your new social media profiles to your mailing list. You already have resources—using them will greatly enhance your social media efforts.
  • Set up listening tools like Google Alerts and Social Mention to see what is being said about you, your business, and your industry.
  • Take a look at social media landscape of the companies you admire. Remember, imitation is the sincerest form of flattery!

Whether you are marketing to boomers, millennials, or the folks in between, social media is here to stay and a powerful resource to add to your marketing toolbox!

Interested in more information on how to use social media in your marketing portfolio? Join WealthEngine's free webinar, Ethics in Social Networking.

You can also read our listed article, Social Media - It's Not Just For Kids, posted in Life Insurance Selling Magazine.

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