WealthEngine’s Wealth and Consumer Data Platform Will Enrich Leads to Enable Personalization and Improved Conversions For Marketers

December 6, 2016 – Bethesda, MD – WealthEngine (WE), the leading B2C Data and Predictive Intelligence platform optimized for wealth insights, announced that it is joining Marketo’s best-of-breed partner ecosystem, LaunchPoint®. By joining LaunchPoint, WealthEngine will be able to seamlessly integrate its powerful wealth intelligence data with the Marketo platform, enabling customers to gain new insights, more precisely target prospects, and engage audiences in ways that improve conversion.

“We are excited to join Marketo’s robust network of best-of-breed solutions ecosystem,” said Mark Logan, CEO of WealthEngine. “Our goal is to provide customers the data and predictive analytics necessary to deliver marketing efficiency at the top of the funnel.”

“We are thrilled to have WealthEngine join our LaunchPoint partner ecosystem,” said Andy Choi, Senior Director of Business Development at Marketo. “WealthEngine’s capabilities complement Marketo as we help our customers deeply understand their audiences and personalize their marketing efforts.”

WealthEngine is pioneering the consumer marketing industry by filling a void in the B2C data landscape. Paired with Marketo, the possibilities for personalization are endless.

The WealthEngine-Marketo solution will deliver Marketo customers the following capabilities and benefits:

  • Consumer Data Appends: Append data in real time with Net Worth, Lifestyle, and Interest attributes to drive persona-based nurture tracks
  • Rich Audience Insights: Provide new wealth insights to better segment lists, score leads, and prioritize actions
  • Look-Alike Modeling: Create look-alike models and find new leads based on characteristics in common with the best customers in their database
  • Precision Prospecting: Generate the ideal prospect list and seamlessly pull it into Marketo

To learn more and get started with WealthEngine, visit the LaunchPoint page or go to wealthengine.com.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofits, financial service organizations, luxury brands, and retailers. Named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit wealthengine.com.

About Marketo
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit marketo.com.

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