October 4, 2016 – Bethesda, MD – WealthEngine (WE), the leading provider of predictive marketing, analytics, and audience development services has launched a new screening solution for nonprofits called WE Enhanced Screen.

WE Enhanced Screen will allow nonprofits to supercharge their screening with additional ratings and scores to give transformational insights into their donors and prospects, so they can build high-powered fundraising and outreach strategies.

WealthEngine’s ratings and scores are the result of 20+ years of experience in wealth intelligence. WE Enhanced Screen appends four statistical scores and ratings, in addition to the standard screening results, enabling fundraisers to easily prioritize and segment their constituency base on four key areas – major giving, likelihood to give, planned giving and next ask amounts.

WE Enhanced Screen Key Capabilities:

  • Prioritize and rank your constituent base in terms of their likelihood to give
  • Personalize your fundraising campaigns with wealth append data
  • Maximize your donations and ROI by asking for the right gift amounts based on ability
  • Segment your donor database by wealth and propensity scores 

“Wealth screenings have been the foundation for fundraising for some time now,” said Mark Logan, CEO of WealthEngine. “We decided to take the typical industry screening and provide more value to our clients by adding in statistically modeled ratings and scores to power more actionable insights and better donor engagement. We are excited to release this offering to our clients just in time to help drive results for their end of year appeals.”

Visit http://www.wealthengine.com/products-services/products/screen for more information.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Recently named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit wealthengine.com.

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