Salesforce Executive Joins Team to Drive Market Expansion and Sales Growth Momentum

WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, announces the addition of sales leadership veteran Rob Hines as Chief Revenue Officer.

Prior to joining WealthEngine, Hines was Regional Vice President for enterprise accounts at Salesforce.com.

Hines is considered a top sales leader with proven expertise driving record growth at successful technology companies such as Symantec, Network Associates, and Sun Microsystems. He brings WealthEngine an experienced background selling cloud-based business applications, enterprise security and data center solutions.

"We are delighted to have Rob join WealthEngine in this pivotal time for the company.  His role will serve as a catalyst to maintaining our leadership position in nonprofit and driving significant expansion in financial services and luxury," said Mark Logan, chief executive officer and president of WealthEngine. "In addition, he will help drive our strategies in leveraging our channel partners."

 As a Silver Salesforce ISV Partner, Salesforce will continue to be a critical focus for WealthEngine. With Rob’s experience, the company will continue to strengthen its alliances as well as build upon the relationship with its more than 25 existing and prospective technology partners.

"While WealthEngine continues to serve its more than 3,000 clients, Rob will be instrumental in executing our 3-year plan to exit with a $100M bookings run-rate," noted Bobby Yazdani, WealthEngine co-chairman. "His focus will be to drive growth and leverage channel relationships while maintaining a world-class organization focused on customer success."

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Recently named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit http://www.wealthengine.com

Press Contacts
Robin Bectel, Allison+Partners | 703.244.2242 | WealthEngine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@WealthEngine.com

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