British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online. The Wedgwood Collection, which includes more than 80,000 works of art, manuscripts, photos and ceramics from the brand’s 250-year history, was in danger of being separated and sold off. Two months ahead of schedule, Wedgwood raised the last approximately $4.37 million needed through a public call for donations in partnership with charity organization the Art Fund.
Senior discounts won’t stop this financial meltdown. New York City’s richest retirees can’t shake off the Great Recession — they’ve cut spending to the bone, fearing another stock market crash, according to new research and personal finance experts. “The market has taught them lessons,” Beth Finkel, New York State director of the American Association of Retired People (AARP), told The Post.
Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches. The Web page is being promoted on the brand’s Facebook to encourage fans to click through to detailed information about the manufacturing process. By presenting this information to consumers, IWC Schaffhausen is allowing an inside look into the brand, allowing a deeper understanding and appreciation by consumers.
Precision cut-crystal maker Swarovski is sponsoring The Academy’s Hollywood Costume Exhibit when it presents its last showing this fall at Wilshire Boulevard and Fairfax Avenue in Los Angeles, the future location of the Academy Museum of Motion Pictures. Organized by the Victoria and Albert Museum in London and sponsored by Swarovski, the event will feature costume designs from several Hollywood films. The multimedia exhibit will showcase displays of Hollywood’s finest handcraftsmanship, a concept that Swarovski consumers understand and honor.
Social media is not just for selfies and pictures of food. While many organizations report little success fundraising on social media, some platforms can help you research prospects and build relationships. Sally Boucher, Qaya Thompson and Jeremy Woolf outlined seven reasons to use LinkedIn for fundraising during Fundraising Day in New York, sponsored by the Association of Fundraising Professionals New York City chapter.

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