
The Office of Prospect Management & Annual Giving Strategys mission is to enable frontline teams to create innovative strategies for managing donors from their initial annual gift through the development pipeline to the completion of a major and/or planned gift.
The Office of Prospect Management & Annual Giving Strategy (PMAGS) works to accomplish its mission not only by driving strategy, but also by executing elements of these strategies. Specifically, members of the PMAGS team work with frontline departments to create comprehensive development strategies based on their constituents, oversee the prospect management elements of the database and support the optimization of development officer portfolios. Team members also evaluate data and analytics related to marketing and fundraising, perform research, benchmarking, and peer analysis on best practices in annual giving and prospect management. The department oversees and serves as a strategic liaison for the centralized student calling program, provides strategic insight and support to the annual fund directors, and manages special projects and mailings.
Reporting to the Director of Prospect Management and Annual Giving Strategy, the Associate/Assistant Director, Annual Giving Strategy and Analysis manages data analysis and research projects that help assess the efficacy of and growth opportunities within each of university's six annual giving programs. Such projects include ad hoc queries, data mining, predictive modeling, survey production and analysis, quantitative and qualitative research, testing and implementation of results, benchmarking, and trend analysis. He/she is also responsible for the compilation and presentation of findings from these and other projects as assigned by the director. The Associate/Assistant Director, Annual Giving Strategy and Analysis also manages several cross-university mailings of varying sizes.
The Associate/Assistant Director, Annual Giving Strategy and Analysis is the primary point person for the universitys outsourced telemarketing program, which raises over $1.8 million annually. She/he works with the annual fund offices, Advancement Gift and Information Systems, Advancement Information Systems, University Information Technology, and our external service vendor to manage the planning, operations, and assessment of the university's outbound telemarketing program. He/she helps plan school segmentation schemes, contact strategies, and script development to ensure that program achievement is maximized and that student caller outreach is appropriately integrated with other annual giving channels. The Associate/Assistant Director, Annual Giving Strategy and Analysis ensures that program results and analysis are disseminated by the vendor and ensures proper planning, processing, reconciliation, and security related to program data. He/she also manages the creation and dissemination of internal reports relating to Telefund achievement. He/she manages a key relationship with the call center management vendor. He/she monitors industry best practices related to call center management and recommends ways to improve the use of program resources including facilities, software, hardware, supplies and staff at Tufts.
The Associate/Assistant Director, Annual Giving Strategy and Analysis also supports the efforts of PMAGS to help the assess the state of its prospect pool as it closes its $1.2 billion dollar campaign and looks to ascertain what any future campaigns would look like. This would include helping evaluate the prospect pool, participate in campaign pyramid building exercises and generally supporting the work of the unit to encourage a donor lifecycle approach to prospect management.
Basic Requirements:
Preferred Qualifications:
Experience managing vendors and other external client relations is highly desirable. Past experience with calling centers is preferred, but not required.
Tufts University is an AA/EO employer and actively seeks candidates from diverse backgrounds.
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